Nescafé Frappe

360° Campaign

Clients: Nescafé Classic and Nescafé 3in1

Market: SEM ( Serbia, Croatia, North Macedonia, Slovenia, Montenegro, Bosnia and Herzegovina, Romania, Bulgaria)

Campaign name: “Nescafé Frappe – Frappeman”

Goal: Adjusting campaign to the new circumstances

Challenge: Due the changes in regulations, client gives up the avatars – Frapishas. Corona crisis forces us to change the communicational territory from vacation to home consummation. We created Frappeman – the guru that brings refreshment to our home, his message is: summer is a state of mind, stay cool.