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Nescafé Crema
360 campaign
Client: Nescafé Classic
Market: Romania
Campaign name: “Nescafé Crema”
Goal: Creating 360 campaign
Challenge: To introduce the new flavor, but remain on the previously established ground. The solution was to emphasize the creamy composition of the product through the synergy of the sensations that sre to evoke the ritual of a morning coffee habitude. Our intention is to indicate the particular blend that come up while enjoying this creamy potion.
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